Proteus Motion: Marketing Rebrand
Role: Visual Designer
For: Brand Identity & Marketing Assets
Tool: Adobe Photoshop, Adobe Ilustrator, Figma
Role: Visual Designer
For: Brand Identity & Marketing Assets
Tool: Adobe Photoshop, Adobe Ilustrator, Figma
Proteus® is a revolutionary performance testing device combined with a powerful new resistance training tool. Proteus’ patented 3D Resistance and Software Insights unlocks the first and only way to measure strength and power for every human movement, so Proteus can deliver the most personalized training insights in history.
While working at Proteus Motion, I collaborated with Proteus’ creative director to create a new brand identity for the company.
While working at Proteus Motion, I collaborated with Proteus’ creative director to create a new brand identity for the company.
The new Proteus identity is bold, dynamic, and modern. The soft gradient backgrounds are reminiscent of the matte texture of the machine and the blue is used as a primary spot color throughout the identity, imitating the way it’s used as a spot color on the machine's handle.
Above: We created a brand guidelines document that acts as a starting point, with the intention that it will evolve over time as the company grows.