Thematiks
For: Brand Identity
Tools: Adobe Illustrator, Photoshop, After Effects
Role: Designer and Art Director
For: Brand Identity
Tools: Adobe Illustrator, Photoshop, After Effects
Thematiks, formerly known as Katalyst Groups, is a digital platform that helps business executives access, intake and process all the information critical to making the right decisions in today's dynamic business environment.
Thematiks needed a new brand identity that represents them as innovative, forward-thinking, and data-driven.
Drawing inspiration from a molecule, the logo form symbolizes connectivity and forward movement. Through its refined color palette, soft gradients, and serif typeface, the brand evokes a sense of trust and expertise.
![](https://freight.cargo.site/t/original/i/fd5c0528640942426e8376b9d383a4f619cf129713036d5194e00ad900bc023b/case-study-07.jpg)
![](https://freight.cargo.site/t/original/i/a251bdfcad392f4286275c48a656e1f9388009d40f71967dc7e120fdbb8fb95e/case-study-08.jpg)
The brand applications feature abstract patterns representing data, which are composed of shapes drawn from the logo.
![](https://freight.cargo.site/t/original/i/6e812bebd60c0007dd56f8b3d4c58abc407689acd2acd3b27d29ffbb26d44898/case-study-09.jpg)
![](https://freight.cargo.site/t/original/i/59c0b90421b69ff8011cd25bbaf5c979ba70ec67d6a674b1ccd97295589f497e/case-study-10.jpg)
The brand identity features two primary colors but a secondary color palette was created for use across data-heavy applications such as infographics and data visualizations.
![](https://freight.cargo.site/t/original/i/7c764a2fece2d1b82e8ccdd784a49656a54f12511edf8f88ca664e40c36c6b17/case-study-11.jpg)
![](https://freight.cargo.site/t/original/i/fe6d6abf5509e703d164f43d2b5e56482242569186cddfe301dc8cd66b9651c4/guidelines.jpg)
Designed solely by Steven Bazarian, 2021