Thematiks needed a new brand identity that represents them as innovative, forward-thinking, and data-driven. The logo form is based on a molecule, symbolizing connectivity, and it points upward to suggest forward movement. The gradient suggests change and the color palette aims to feel corporate, associating Thematiks with their peers, yet distinctive in its application across collateral.
The brand applications feature abstract patterns representing data, which are composed of shapes found in the logo. The brand typefaces portray Thematiks as a trusted business expert.
The brand has two primary colors- purple and blue- but because Thematiks is a data driven company, data representations had to be considered for future brand applications. A secondary color palette provides the brand with additional blues and purples that can be used specifically in these applications, when more than two colors are needed.
Designed solely by Steven Bazarian, 2021