Thematiks
For: Brand Identity
Tools: Adobe Illustrator, Photoshop, After Effects
Role: Designer and Art Director
For: Brand Identity
Tools: Adobe Illustrator, Photoshop, After Effects
Thematiks, formerly known as Katalyst Groups, is a digital platform that helps business executives access, intake and process all the information critical to making the right decisions in today's dynamic business environment.
Thematiks needed a new brand identity that represents them as innovative, forward-thinking, and data-driven.
Drawing inspiration from a molecule, the logo form symbolizes connectivity and forward movement. Through its refined color palette, soft gradients, and serif typeface, the brand evokes a sense of trust and expertise.
The brand applications feature abstract patterns representing data, which are composed of shapes drawn from the logo.
The brand identity features two primary colors but a secondary color palette was created for use across data-heavy applications such as infographics and data visualizations.
Designed solely by Steven Bazarian, 2021