TrueCar Adviser
Role: Lead Visual Designer

For: Web
Tool: Figma
TrueCar, Inc. exists to create a world where shopping for a car is uplifting. TrueCar's digital automotive marketplace helps car shoppers consider choices from every angle—all with a clear view of what’s a great deal. TrueCar collaborated with the international design consultancy Pentagram on a new brand identity and partnered with AREA 17 for a re-design of their blog, TrueCar Advisor, in my time working with them.

Previously, most users arrived at TrueCar Advisor through a google search and didn't spend much time on the site after reading the article they searched for. Our goal was to design a blog that users can trust and consult for all their car buying needs.


Additional Project Credits:

Mark Jerecke
Creative Director

Taurean Butler
Product Director, Strategy, UX Design

Steve Reynolds Ramos
Project Management
Joyce Verheije
Front End Development

Peter DuCharme
Back End Development

Website designed by AREA 17, 2020
Branding by Pentagram
llustrations by Niceshit Studio