How it works:
Each user inputs data directly into the online platform via a series of questions -- including their location, availability, preferred causes, desired level of commitment, and special skills. Crush the Midterms then utilizes this data using a specialized algorithm, to create a step-by-step actionable and personalized plan from now until Election Day.
Crush the Midterms creates a unique, personalized plan of action for each of its users from the day the plan is created through Election Day, using the data collected by the user.
It syncs directly with users’ calendars, ensuring that planned actions fit into their daily lives, and assisting them in keeping themselves accountable for the actions they plan and the goals they set. The tool integrates seamlessly with Google Calendar, Apple Calendar, and other native calendar apps on mobile devices.
The Crush the Midterms Election Plan Includes: who is on the November ballot, how and with whom people should volunteer, who to give money to, and how to engage your personal network.
When creating the visual identity, it was important to consider what elements would grab our audience's attention and get them excited to create a plan. In positioning our audience to be protectors of democracy, and drawing inspiration from the verbal identity that features unique and dynamic words like "Crush", the identity evolved into a comic book-inspired theme which granted users superpowers that would help them win the fight.
By the time of the election, Crush the Midterms generated detailed activism plans for tens of thousands of Americans that helped them donate, volunteer, activate their friends and most importantly, vote.