Challenge:
Previously, most users arrived at TrueCar Advisor through a google search and didn't spend much time on the site after reading the article they searched for. Our goal was to design a blog that users can trust and consult for all their car buying needs.
I was the design lead on TrueCar Advisor while at AREA 17. The full project team is as follows:
Taurean Butler | Product Director, Strategy, UX Design
Mark Jerecke | Creative Director
Joyce Verheije | Front End Development
Peter DuCharme | Back End Development
Steve Reynolds Ramos | Project Management
Steven Bazarian | Design Lead

Branding by Pentagram and illustrations by Niceshit Studio
Website designed by AREA 17, 2020​​​​​​​

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